Vogue Experience

Client: Vogue Paris

Project: Event Campaign

A 360º campaign for a beauty and fashion event organized by Vogue Paris, which offers workshops and masterclasses during one day.

Vogue Paris launches the first edition of the Vogue Experience, the occasion for its readers to gain advices from 12 key fashion and beauty label experts during customised experiences, but also to discover the soul behind the magazine by meeting in person the editorial team.

A signed magazine during the Vogue Experience 2018 event

Immersion

Makeup Station, Hair Diagnostics, Fashion Masterclass, Denim and sneakers Customisation & Tailoring, Magazine Cover Photoshoot, Skincare Consultation…

The main purpose of this event website was to introduce the 12 ateliers and their specialty to the Vogue Paris audience. We chose an horizontal navigation that offer a quick transition from one atelier to another, and give a great overview of all the available experiences.

Iphone mockup and Printemps store illustration Iphone mockup and Printemps store illustration

Teasing

#Event

#First Edition

#Retention

As this project is the first edition of an event intended to become annual, a major challenge was to introduce this new concept to the Vogue Paris readers and to retain this audience to an event product. We couldn’t use imagery from the precedent editions, so we had to reveal the incoming experiences through an evocative visual atmosphere, inspirational but precise, that communicates on the event without ever really showing it.

Inspirationnal moodboard with pictures from the event

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Ateliers

Led by experts from different key fashion and beauty labels

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Participants

Present on the 7th of April 2018 for the first edition

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Hours

Of unique experiences and fashion savoir-faire exchanges

Website page preview of the Vogue Experience website in a mobile phone and a computer