L'œil du Printemps

Client: Printemps Paris

Project: Brand Content

A fashion online magazine that mixes the vibrancy of the Printemps Haussmann store and the fashion vision of Conde Nast France journalists.

Printemps partnered with Conde Nast France for an online magazine dealing with fashion main subjects (fashion, decoration, style, beauty) through an inspiring approach, lifestyle stories and practical advises. 8 rendez-vous ; 8 recurrent retaining and graphically identifiable sections published every month on L’oeil du Printemps.

Safari browser navigation bar
Homepage of the online magazine L'oeil du Printemps

Lifestyle

To become a part of the everyday life of his customers, Printemps wanted an online magazine focused on fashion but also very inspirational. That is why some sections, like Inspirations, are based on suggestion and discovery.

Designed like a moodboard, this column links a fashion trend with various inspirational experiences : a piece of art, a work of architecture, a travel destination, an exhibition, a movie, a song… as many cultural events reviewed from a fashion point of view.

Picture of the Amber fort in Jaipur and Gentle Monster sunglasses Amuse blue jean Poster of the exhibition «Sièges en Société - Du Roi-Soleil à Marianne» at the French gallery Les Gobelins and a Carel slipper Picture of the French singer Dalida and a Burberry purse Marble texture and model posing in an Essential Antwerp coat Maroccan fountain flowing and earings

01

Website page of the Printemps online magazine dealing with fashion and lifestyle

01

Il était une fois

Parce que le merveilleux Fort d’Amber près de Jaipur, en Inde, nous replonge dans l’époque dorée des maharajas et maharanis. Solaires stars exigées pour la visite.

Idylle 70’s

Parce que ce jean associé à une pièce plus sage, à l’instar d’un joli chemisier blanc, sera le secret d’un look psychédéchic réussi.

Royal

Parce que ces mocassins à talons rappellent les fastueuses dorures d’antan, à observer version mobilier lors de l’exposition « Sièges en Société - Du Roi-Soleil à Marianne » à la Galerie des Gobelins.

Gigi l'amoroso

Parce que l’astrale Dalida, dont les clichés mythiques sont à admirer au Palais Galliera jusqu’au 13 août, aurait probablement éprouvé le même engouement que nous pour ce sac Burberry métallisé.

Riche idée

Parce que le jacquard, décliné dans une belle variété de couleurs, est l’une des matières phares du moment.

Les précieuses

Parce que le côté apprêté de ces boucles d’oreilles réveille notre esprit romanesque. Alliez-les à d’autres bijoux sophistiqués – more is more.

Website page of the Printemps online magazine dealing with fashion and lifestyle

Moments

#playful

#socialfriendly

#animated

In order to present this new magazine to the Printemps community and to gain visibility thanks to this all new content, a special social section has been developed. Playful and social friendly, Moments is made of stop motions and cinemagraphs directly shot in the Haussmann store every month. We wanted the reader to feel that there’s alway something happening at Printemps.

Parcours

Printemps doesn’t have an e-commerce website yet, so a major goal of this online magazine was to invite the user to visit the nearest store. That is why we focused some of the content on a practical approach.

Like the Parcours section, that offers an illustrated, thematic and customised journey into the Printemps Haussmann corners.

Iphone mockup and Printemps store illustration Iphone mockup and Printemps store illustration

Fashion

Twice a month a photoshoot took place on boulevard Haussmann, where Vogue designers directly selected the clothes.

A great opportunity to promote the current fashion must-haves, that could be easily found in the store.

F

A

S

H

I

O

N

Close-up on silver glitter boots
Model wearing a tartan coat Close-up on a gold earing
Close-up on a gold ring

0

Sections

Dealing with fashion through various and specific approaches

0

Articles

Written, designed, published and shared monthly

0

Gifs

Captured instore and published every year

Website page preview of the Printemps online magazine in a mobile phone and a computer